The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Non-Profit
Award
Agency
Client
Title
Category
Annual ID
Change The Ending
Agency: No.8 Sound & Visions Ltd / London + Passion Pictures / London + Tubby Brothers Films / London + Above+Beyond / London
Client: Alzheimer's Research UK Category: Sound Mixing
Prêt à Voter
Agency: Publicis Conseil / Paris
Client: Solar Impulse Category: Innovation / Use of Media in Print & Promotional
Rights against the Right
Agency: Jung von Matt AG / Hamburg
Client: Laut gegen Nazis e.V. Category: Non-traditional & Guerrilla Marketing
THE COST OF GOLD
Agency: DM9 / São Paulo + Hungry Man / São Paulo
Client: URIHI YANOMAMI Category: Non-traditional & Guerrilla Marketing
The Minefields Honey Project
Agency: Saatchi & Saatchi Ukraine / Kyiv
Client: Kernel + Ministry of Foreign Affairs of Ukraine Category: Non-traditional & Guerrilla Marketing
CCR Collab
Agency: Centro Cultural Recoleta
Client: Centro Cultural Recoleta Category: Craft / Illustration
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Creative Use of Data
Maaate
Agency: Ogilvy UK / London
Client: Mayor of London Category: Integrated / Omnichannel Campaign
Save Someone
Agency: adam&eveDDB New York + Gift of Life / New York + Unsaid Studio / New York City + Chromista / New York City
Client: Gift of Life Marrow Registry Category: Visual Craft / Art Direction
Help Us Remain
Agency: Cossette / Toronto + OPC / Toronto + Outsider Editorial / Toronto + Pirate Sound / Toronto
Client: Egale Category: Use of Drama
The Stories That Killed Us
Agency: LANDIA / Mexico City + Propuesta Cívica A.C. / Mexico City
Client: Propuesta Cívica A.C. Category: Use of Drama
You Don't Know The Half Of It
Agency: Havas New York / New York City + The Harris Project / New York City + Love Song / New York City
Client: The Harris Project Category: Use of Drama
Second Chance Champions
Agency: Dentsu Creative Australia + Transplant Australia
Client: Transplant Australia Category: Branded Content
Out of Homes
Agency: VML / Casablanca + Jood / Casablanca
Client: JOOD Category: Current Event Response
The Chat
Agency: BMB / London + Breast Cancer Now / London
Client: Breast Cancer Now Category: Innovation / New Ideas in Interactive, Online, & Mobile
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Innovation / Use of Media in Integrated / Omnichannel
THE NAME CONFUSION
Agency: Republica Havas / Miami
Client: FIGHT AGAINST ALZHEIMER’S ASSOCIATION (A.LM.A.) - RACING CLUB SOCCER TEAM Category: Brand Partnerships
Chasing Light
Agency: Grand Crew / Brooklyn, NY + Sunday Afternoon / New York + Cross Cut Pictures / New York
Client: Chinatown Partnership Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
"At second glance."
Agency: Grabarz & Partner / Hamburg + WallDecaux / Berlin
Client: German Depression Aid Foundation Category: Magazine / Series
Let´s Change the Story
Agency: Grey Argentina / Buenos Aires + Ninch / Buenos Aires + The Movement by Landia / Buenos Aires
Client: LALCEC Category: Experiential / In-Person Events
Reimagining Singapore Campaign
Agency: TBWA\Singapore / Singapore + National Museum of Singapore / Singapore
Client: National Museum of Singapore Category: Craft / Craft - Use of Technology - AI
Heal The Future
Agency: Wave Studios / New York + Cossette / Toronto + SickKids Foundation / Toronto
Client: SickKids Foundation Category: Sound Editing
H.A.N.S. - The Hateful Audio Notification Service
Agency: Philipp und Keuntje / Hamburg + fischerAppelt, relations / Hamburg + www.cake.work / Berlin
Client: Laut gegen Nazis Category: Online Community Platform / Use of Existing Platform
THE NAME CONFUSION
Agency: Republica Havas / Miami
Client: FIGHT AGAINST ALZHEIMER’S ASSOCIATION (A.LM.A.) - RACING CLUB SOCCER TEAM Category: Brand Partnerships
Signal For Help
Agency: Juniper Park \ TBWA / Toronto
Client: Canadian Women's Foundation Category: Sustainable Development Goals
Short Life Stories
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: Audio Craft / Music
Paper Organs
Agency: Leo Burnett Taiwan / Taipei + FISH FILM PRODUCTIONS / Taipei
Client: Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center Category: Design for Good
Stronger
Agency: TBWA\ Hunt Lascaris / Johannesburg + Audio Militia / Johannesburg + Ganja Beatz / Johannesburg + Sting Content Productions / Johannesburg
Client: The Riky Rick Foundation Category: Use of Technology / AI
bAIgrapher
Agency: Area 23, an IPG Health Company / New York + WideLabs / Porto Alegre + Ritmika Audio Arts / São Paulo + Lado / São Paulo
Client: UFCSPA Category: Products
THE NAME CONFUSION
Agency: Republica Havas / Miami
Client: FIGHT AGAINST ALZHEIMER’S ASSOCIATION (A.LM.A.) - RACING CLUB SOCCER TEAM Category: Brand Partnerships
The Silent Night
Agency: Special / Wellington + Special / Auckland + Wellington City Mission / Wellington + OMD / Wellington
Client: Wellington City Mission Category: Single Region or Market / Non-Profit / Charity
Maaate
Agency: Ogilvy UK / London
Client: Mayor of London Category: Online & Mobile Video / Interactive Video
The Minefields Honey Project
Agency: Saatchi & Saatchi Ukraine / Kyiv
Client: Kernel + Ministry of Foreign Affairs of Ukraine Category: Experiential & Immersive for Good
Waiting to Live
Agency: VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client: NHS Blood & Transplant Category: Experiential & Immersive for Good
myclimate Carbon Tracker
Agency: Jung von Matt AG / Hamburg
Client: Stiftung myclimate Category: Social Media
EVERYTHING THEY DIDN’T TELL YOU
Agency: Area 23, an IPG Health Company / New York
Client: Black Women for Wellness LA Category: Promotional / Physical Items
The Healing Dice
Agency: The Martin Agency + SuperJoy + Donate Life America + Crux Scenica
Client: Donate Life America Category: Promotional / Physical Items
Short Life Stories
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: Online & Mobile Video / Online-only Video - Single
The Stories That Killed Us
Agency: LANDIA / Mexico City + Propuesta Cívica A.C. / Mexico City
Client: Propuesta Cívica A.C. Category: Long Form Video / Series / Episodic
Long COVID Mode
Agency: SAINT ELMO'S GERMANY / Munich + SERVICEPLAN GERMANY / Munich
Client: Long COVID Europe Category: Digital & Online / Gaming
Short Life Stories
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: Multicultural Impact
THE COST OF GOLD
Agency: DM9 / São Paulo + Hungry Man / São Paulo
Client: URIHI YANOMAMI Category: Multicultural Impact
Engage Responsibly - Theo's Story
Agency: Ogilvy / Chicago + Mayan Productions / LA + JSM Music / New York + Optimus / Chicago
Client: ANA Category: Original Music / Score - Long Form
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Direct Marketing for Good
Award:
2024 Music & Sound Craft Merit Award
Agency:
No.8 Sound & Visions Ltd / London + Passion Pictures / London + Tubby Brothers Films / London + Above+Beyond / London
Client:
Alzheimer's Research UK
Title:
Change The Ending
Category:
Sound Mixing
Annual ID:
OS24_MS052M
Award:
2024 Print & Promotional Merit Award
Agency:
Publicis Conseil / Paris
Client:
Solar Impulse
Title:
Prêt à Voter
Category:
Innovation / Use of Media in Print & Promotional
Annual ID:
OS24_PT081M
Award:
2024 Direct Marketing Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Laut gegen Nazis e.V.
Title:
Rights against the Right
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS24_DM078M
Award:
2024 Direct Marketing Merit Award
Agency:
DM9 / São Paulo + Hungry Man / São Paulo
Client:
URIHI YANOMAMI
Title:
THE COST OF GOLD
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS24_DM080M
Award:
2024 Direct Marketing Merit Award
Agency:
Saatchi & Saatchi Ukraine / Kyiv
Client:
Kernel + Ministry of Foreign Affairs of Ukraine
Title:
The Minefields Honey Project
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS24_DM084M
Award:
2024 Print & Promotional Merit Award
Agency:
Centro Cultural Recoleta
Client:
Centro Cultural Recoleta
Title:
CCR Collab
Category:
Craft / Illustration
Annual ID:
OS24_PT074M
Award:
2024 Creative Use of Technology Merit Award
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Creative Use of Data
Annual ID:
OS24_CT038M
Award:
2024 Creative Use of Technology Merit Award
Agency:
Leo Burnett Germany
Client:
WWF Germany
Title:
Climate Realism
Category:
Creative Use of Data
Annual ID:
OS24_CT039M
Award:
2024 Direct Marketing Merit Award
Agency:
Ogilvy UK / London
Client:
Mayor of London
Title:
Maaate
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_DM088M
Award:
2024 Interactive & Mobile Craft Merit Award
Agency:
adam&eveDDB New York + Gift of Life / New York + Unsaid Studio / New York City + Chromista / New York City
Client:
Gift of Life Marrow Registry
Title:
Save Someone
Category:
Visual Craft / Art Direction
Annual ID:
OS24_IC020M
Award:
2024 Film & Video Merit Award
Agency:
Cossette / Toronto + OPC / Toronto + Outsider Editorial / Toronto + Pirate Sound / Toronto
Client:
Egale
Title:
Help Us Remain
Category:
Use of Drama
Annual ID:
OS24_FI124M
Award:
2024 Film & Video Merit Award
Agency:
LANDIA / Mexico City + Propuesta Cívica A.C. / Mexico City
Client:
Propuesta Cívica A.C.
Title:
The Stories That Killed Us
Category:
Use of Drama
Annual ID:
OS24_FI125M
Award:
2024 Film & Video Merit Award
Agency:
Havas New York / New York City + The Harris Project / New York City + Love Song / New York City
Client:
The Harris Project
Title:
You Don't Know The Half Of It
Category:
Use of Drama
Annual ID:
OS24_FI127M
Award:
2024 Health & Wellness Merit Award
Agency:
Dentsu Creative Australia + Transplant Australia
Client:
Transplant Australia
Title:
Second Chance Champions
Category:
Branded Content
Annual ID:
OS24_HW033M
Award:
2024 Health & Wellness Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
Short Life Stories
Category:
Branded Content
Annual ID:
OS24_HW034M
Award:
2024 Radio & Audio-First Merit Award
Agency:
VML Canada
Client:
Canada Safety Council
Title:
Sleep Tracks
Category:
Craft / Sound Design
Annual ID:
OS24_RA036M
Award:
2024 Public Relations Merit Award
Agency:
VML / Casablanca + Jood / Casablanca
Client:
JOOD
Title:
Out of Homes
Category:
Current Event Response
Annual ID:
OS24_PR059M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
BMB / London + Breast Cancer Now / London
Client:
Breast Cancer Now
Title:
The Chat
Category:
Innovation / New Ideas in Interactive, Online, & Mobile
Annual ID:
OS24_IN066M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Innovation / Use of Media in Integrated / Omnichannel
Annual ID:
OS24_IG056M
Award:
2024 Branded Entertainment Merit Award
Agency:
Republica Havas / Miami
Client:
FIGHT AGAINST ALZHEIMER’S ASSOCIATION (A.LM.A.) - RACING CLUB SOCCER TEAM
Title:
THE NAME CONFUSION
Category:
Brand Partnerships
Annual ID:
OS24_BE076M
Award:
2024 Creative Use of Technology Merit Award
Agency:
Grand Crew / Brooklyn, NY + Sunday Afternoon / New York + Cross Cut Pictures / New York
Client:
Chinatown Partnership
Title:
Chasing Light
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS24_CT036M
Award:
2024 Print & Promotional Merit Award
Agency:
Grabarz & Partner / Hamburg + WallDecaux / Berlin
Client:
German Depression Aid Foundation
Title:
"At second glance."
Category:
Magazine / Series
Annual ID:
OS24_PT036M
Award:
2024 Branded Entertainment Merit Award
Agency:
Grey Argentina / Buenos Aires + Ninch / Buenos Aires + The Movement by Landia / Buenos Aires
Client:
LALCEC
Title:
Let´s Change the Story
Category:
Experiential / In-Person Events
Annual ID:
OS24_BE060M
Award:
2024 Social Media Merit Award
Agency:
TBWA\Singapore / Singapore + National Museum of Singapore / Singapore
Client:
National Museum of Singapore
Title:
Reimagining Singapore Campaign
Category:
Craft / Craft - Use of Technology - AI
Annual ID:
OS24_SM120M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Wave Studios / New York + Cossette / Toronto + SickKids Foundation / Toronto
Client:
SickKids Foundation
Title:
Heal The Future
Category:
Sound Editing
Annual ID:
OS24_MS057M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Philipp und Keuntje / Hamburg + fischerAppelt, relations / Hamburg + www.cake.work / Berlin
Client:
Laut gegen Nazis
Title:
H.A.N.S. - The Hateful Audio Notification Service
Category:
Online Community Platform / Use of Existing Platform
Annual ID:
OS24_IN037M
Award:
2024 Health & Wellness Merit Award
Agency:
Republica Havas / Miami
Client:
FIGHT AGAINST ALZHEIMER’S ASSOCIATION (A.LM.A.) - RACING CLUB SOCCER TEAM
Title:
THE NAME CONFUSION
Category:
Brand Partnerships
Annual ID:
OS24_HW075M
Award:
2024 Sustainable Development Goals Pencil Merit Award
Agency:
Juniper Park \ TBWA / Toronto
Client:
Canadian Women's Foundation
Title:
Signal For Help
Category:
Sustainable Development Goals
Annual ID:
OS24_SD008M
Award:
2024 Interactive & Mobile Craft Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
Short Life Stories
Category:
Audio Craft / Music
Annual ID:
OS24_IC022M
Award:
2024 Design Merit Award
Agency:
Leo Burnett Germany
Client:
WWF Germany
Title:
Climate Realism
Category:
Design for Good
Annual ID:
OS24_DE123M
Award:
2024 Design Merit Award
Agency:
Leo Burnett Taiwan / Taipei + FISH FILM PRODUCTIONS / Taipei
Client:
Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center
Title:
Paper Organs
Category:
Design for Good
Annual ID:
OS24_DE126M
Award:
2024 Music & Sound Craft Merit Award
Agency:
TBWA\ Hunt Lascaris / Johannesburg + Audio Militia / Johannesburg + Ganja Beatz / Johannesburg + Sting Content Productions / Johannesburg
Client:
The Riky Rick Foundation
Title:
Stronger
Category:
Use of Technology / AI
Annual ID:
OS24_MS059M
Award:
2024 Health & Wellness Merit Award
Agency:
Area 23, an IPG Health Company / New York + WideLabs / Porto Alegre + Ritmika Audio Arts / São Paulo + Lado / São Paulo
Client:
UFCSPA
Title:
bAIgrapher
Category:
Products
Annual ID:
OS24_HW038M
Award:
2024 Social Media Merit Award
Agency:
Republica Havas / Miami
Client:
FIGHT AGAINST ALZHEIMER’S ASSOCIATION (A.LM.A.) - RACING CLUB SOCCER TEAM
Title:
THE NAME CONFUSION
Category:
Brand Partnerships
Annual ID:
OS24_SM110M
Award:
2024 Creative Effectiveness Merit Award
Agency:
Special / Wellington + Special / Auckland + Wellington City Mission / Wellington + OMD / Wellington
Client:
Wellington City Mission
Title:
The Silent Night
Category:
Single Region or Market / Non-Profit / Charity
Annual ID:
OS24_CE033M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Ogilvy UK / London
Client:
Mayor of London
Title:
Maaate
Category:
Online & Mobile Video / Interactive Video
Annual ID:
OS24_IN041M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Saatchi & Saatchi Ukraine / Kyiv
Client:
Kernel + Ministry of Foreign Affairs of Ukraine
Title:
The Minefields Honey Project
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX078M
Award:
2024 Experiential & Immersive Merit Award
Agency:
VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client:
NHS Blood & Transplant
Title:
Waiting to Live
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX081M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Ogilvy UK / London
Client:
Mayor of London
Title:
Maaate
Category:
Writing / Single
Annual ID:
OS24_MI062M
Award:
2024 Creative Use of Data Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Stiftung myclimate
Title:
myclimate Carbon Tracker
Category:
Social Media
Annual ID:
OS24_CU018M
Award:
2024 Design Merit Award
Agency:
Area 23, an IPG Health Company / New York
Client:
Black Women for Wellness LA
Title:
EVERYTHING THEY DIDN’T TELL YOU
Category:
Promotional / Physical Items
Annual ID:
OS24_DE087M
Award:
2024 Design Merit Award
Agency:
The Martin Agency + SuperJoy + Donate Life America + Crux Scenica
Client:
Donate Life America
Title:
The Healing Dice
Category:
Promotional / Physical Items
Annual ID:
OS24_DE089M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
Short Life Stories
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS24_IN044M
Award:
2024 Branded Entertainment Merit Award
Agency:
LANDIA / Mexico City + Propuesta Cívica A.C. / Mexico City
Client:
Propuesta Cívica A.C.
Title:
The Stories That Killed Us
Category:
Long Form Video / Series / Episodic
Annual ID:
OS24_BE045M
Award:
2024 Direct Marketing Merit Award
Agency:
SAINT ELMO'S GERMANY / Munich + SERVICEPLAN GERMANY / Munich
Client:
Long COVID Europe
Title:
Long COVID Mode
Category:
Digital & Online / Gaming
Annual ID:
OS24_DM071M
Award:
2024 Cultural Driver Merit Award
Agency:
VML Canada
Client:
Egale Canada
Title:
Pride Unravelled
Category:
Multicultural Impact
Annual ID:
OS24_CD023M
Award:
2024 Cultural Driver Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
Short Life Stories
Category:
Multicultural Impact
Annual ID:
OS24_CD025M
Award:
2024 Cultural Driver Merit Award
Agency:
DM9 / São Paulo + Hungry Man / São Paulo
Client:
URIHI YANOMAMI
Title:
THE COST OF GOLD
Category:
Multicultural Impact
Annual ID:
OS24_CD026M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Ogilvy / Chicago + Mayan Productions / LA + JSM Music / New York + Optimus / Chicago
Client:
ANA
Title:
Engage Responsibly - Theo's Story
Category:
Original Music / Score - Long Form
Annual ID:
OS24_MS038M
Award:
2024 Direct Marketing Merit Award
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Direct Marketing for Good
Annual ID:
OS24_DM098M